NexConneX works with the International Donor Community, Governments, Development Banks, Businesses and Business Support Organizations worldwide to develop sustainable strategies for developing trade with an emphasis on the Caribbean, The United States, Canada and Europe
Market Access (CARIFORUM, Europe
By building on our vast experience we are able to develop a marketing program specifically for Caribbean suppliers. This involves intensive market research and a matching service to match credible buyers with credible suppliers. This process starts with a solid understanding of each company’s needs and objectives, and their competitive positioning. After customized research into target markets, we arrange tailored appointments with key decision makers and influential in-market experts. We help companies prepare for their meetings and then assist them with follow up strategies. Our process has demonstrated results within the trade mission format as well as for individual companies. In store promotions and product launch will be an integral part of this service. Establishing distribution networks will be an all-encompassing feature of this service.
Diagnostic & Capacity Building
Using proven developed diagnostic tools, NexConneX conducts online surveys and in plant diagnostic visits to companies. Using data available on market conditions as well as personal working knowledge we develop capacity building and market access plans that are company tailored. This process results in a consensual process as clients were able to clearly see and understand the plans developed and the opportunities presented to improve their business for the future.
Provide market intelligence and recommend the most appropriate, accurate, and effective methodology to secure a prominent market presence
●Provide trade data and market intelligence pertinent to the assignment or and product.
●Recommend the appropriate market entry strategy.
●Provide market intelligence on the environment
●Provide market intelligence on the key retail and distributors/wholesalers and the relevant contacts for the specified product areas.
●Overview of the market for the specified product areas
●Main brand players in the specified product areas to include pricing
●Range audit of competing products
●Overview of the opportunities available
●Highlight the competitors
Training series are implemented utilizing specialist support in the following critical areas:
●Human Resource Development to include team building exercises
●Market share opportunities
●Major trends and innovations
●Key trends influencing consumer patterns
●Potential retail target prioritization etc.
●Marketing & Branding
●Identifying product gaps and opportunities
●Value proposition of fair trade product
●Innovative packaging and branding
●Export Pricing Exercise
●Trade Fair Participation training to include Promotion & Presentation at Trade Shows
●Product Evaluations based on product quality, price, packaging, and suitability for specifically identified markets.
HACCP Food Safety Inspection
As Certified HACCP Food Safety Auditors, our services will be made available to Inspection agencies seeking independent HACCP audit support. This will also involve marketing support to prospective clients to include visits to laboratories, packaging and labeling suppliers to advise on their capacity for supporting exports to meet EU & US requirements. In-Plant and HACCP certification training is conducted with certified HACCP trainers.
Trade Fair Coordination, Design,
Set Up and Logistical Support
Trade Fair participation goes beyond setting up samples and mounting an exhibition. It involves a series of carefully orchestrated activities, which will naturally yield tremendous networking results. This service will ensure that participating companies are fully prepared to take advantage of the opportunity for doing business. It will involve coordinating, booth design, transportation logistics, set up, break down, data base management, press exposure, special events, buyer/seller meetings and special promotions. Specialized Trade Events will be identified for our client base.
Our Trade Facilitation services will entail and on the ground logistical support marketing thrust. Visiting executives can rely on our expertise to arrange a specialized itinerary, provide on the ground transportation logistics, accompany executives to meetings, conduct follow up, prepare reports and presentations. Market Research is an integral part of this aspect of our work.
In Store Promotions
Our In Store Promotions will be an integral part of the Market Access Programme. After products are placed in distribution, specialized events will be coordination and organized for product launch and consumer awareness.
Cruise Sourcing & Procurements
Visions & Concepts is well placed, given our own experience with the Cruise lines and given our working knowledge of Caribbean suppliers to assist in developing this extensive market. Our established networks with Cruise Partners and our intimate knowledge of Caribbean suppliers enables us to be well positioned to successfully represent the interest of all Caribbean partners in this complex market place. Alliances have been forged with other private sector partners to position Visions & Concepts to achieve this goal.
Event Management, Planning and
Our event management service will involve the coordination and execution of meetings, trade missions, networking functions, fashion shows, entertainment, artist promotions and any other social/business functions. Services will also include promotion of Caribbean events to targeted buyers and relevant audiences. Full service event management capabilities to include set up, logistics, décor, promotional material, media campaigns, venue identification, security, equipment sourcing and auditions as necessary.
Purchasing and Sourcing
This service will allow Visions and Concepts to identify and source supplies, raw materials, equipment, and professional services on behalf of our client base.
●Product Launch Campaign
We intend to target special interest groups to promote the Caribbean Islands. Special networks have been established with Going Places, a Caribbean regional travel service company with far reaching networks in tours, hotel accommodation, rentals, and excursions. Special group promotions will be organized for vacation packages in key OECS member states.